A lot of women can’t find the cosmetics they need on the market, whether it’s because of allergies or because they can’t find things that suit their skin tone or that works for their issues. That’s why so many people now have cosmetics produced just for them, from makeup to toiletries, and here’s how you can do the same.
- Get a professional company to make them
Trying to make your own cosmetics is messy, and you are unlikely to get the professional finish you want. Work with a company who can cosmetic produce (known as ผลิตเครื่องสำอาง in Thai) in small batches, or consider having larger batches made and selling some too. This is especially worthwhile for those who work as influencers or have a lot of potential customers for their cosmetics.
- Make them without harmful chemicals
A lot of people are now looking for products that are made without harmful chemicals, as well as being:
- Gluten free
- Cruelty free
- Free of parabens
The good thing about making cosmetics is you can only put in the ingredients you want. There’s no need to worry that there might be something in there that can trigger an allergy or cause you harm, so you can use your cosmetics with confidence.
- Consider who you want to market to
If you are making cosmetics for commercial marketing, you should think about the demographic you’ll be looking to sell to. Will your products be affordable or luxury? Simple or full of magic ingredients? Think about what you want your products to do. If you are making a scrub for example, do you want one that just removes dead skin or one that’ll also offer a polished finish. This is why it’s worth working with professional manufacturers who will have worked on a number of ranges in the past.
- Choose practical packaging
Cute packaging is nice, but practicalities are important. For example, being able to open the package with wet hands is key when it comes to bath products. Don’t forget to think about applicators for makeup too.
When it comes to making your own cosmetics, the sky is the limit, and you can either make them for yourself, give them as gifts, or even sell them commercially if you wish. With so many possibilities, the choice is yours and you’ll have plenty to think about. However, you should make sure you do your research before you make big decisions.